You are under no obligation to conduct a prior art search before filing a patent application, and indeed, not all applications are preceded by such a search for want of time or lack of access to patent search facilities for cost or other reasons. For example, you may have no time to do so, if you identify patentable inventions only during a patent clearance procedure just prior to the launch of a
1. Competitive edge, market power and earning more money
In an increasingly knowledge‐driven economy, you invariably need creative or inventive ideas or concepts to improve an existing feature, add a useful new feature to your product or develop a
Given the considerable investment required for brand building a business ought to also periodically audit its efforts in doing so. This will help to verify whether all its activities are in conformity with the stated objectives and goals, and whether these were
Improper use of a trademark may result in its loss that is, making it a generic term that is no longer distinctive of a particular manufacturer’s product or provider’s service. In the past, this has happened to many leading trademarks, which became synonymous with the
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