Intellectual Property Protection as a Form of Investment
Intelligent investments are crucial to the market value of any given enterprise. While investing in machinery, assets, marketing, and product development can increase efficiency and contribute to company success, Intellectual Property (IP) protection can bring about comparable results. The market placement of an enterprise depends on its assets, current business progress, and future trajectory of development, the last of which is significantly affected by IP ownership. Examples include many successful companies which have managed to raise their market value overnight just by having their important technologies and inventions certified.
Similarly, a trustworthy brand can also raise company value and play a crucial role in product or service appeal to customers. Therefore, building a strong and competitive IP profile is more important than simply defending against possible competition, in terms of tangible assets. That is the one way of ensuring your company’s market value and future profits.
