Basic steps registration – Trademark
The actual steps taken by a trademark office to register a mark vary from country to country but, broadly speaking, all trademark offices follow a similar procedure:
The value of registration – Industrial Design
Design registration makes business sense when it improves the competitiveness of a business and brings in additional revenue in one or more of the following ways:
The value of registration - Trademark
It is true that unregistered marks are also protected as marks. So, registration of a mark is not essential for its use as a trademark, especially in a common law country. In addition to, or in the absence of, common law, the law of unfair competition may be relied upon to protect unregistered marks. However, in both these situations
Product Extension and branding
Many businesses use an existing brand for a new product to save time and money. Product extensions are new products or services introduced under an established brand name either in the same (line extension) or a new (brand extension) product category.
Branding strategies
As a lot of expense may be incurred in creating, registering, using, monitoring, and protecting a mark, therefore, would you recommend the use of one mark for all products of a business or a new mark for each new product introduced by a business or some else? The answer to this question would depend on a range of
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