BY 2030, MORE THAN 1,000 PRODUCTS ARE TO BECOME VIETNAM NATIONAL BRANDS
On October 08, 2019, the Prime Minister issues the Decision No. 1320/QD-TTg on approving the Vietnam National Brand Program during 2010-2030.
Accordingly, in the 2020-2030 period, to attach importance to building and developing Vietnam’s brand in association with the positive and outstanding values of the product’s brand, with the specific goals as follows: More than 1,000 products are to become Vietnam National Brands; To increase by 10 per cent in the number of businesses on the list of those with the highest brand value as ranked by prestigious rating organizations in the world every year...
In addition, the Program also sets some targets such as: 90% of businesses in the country are to become aware of the role of brands in production, business and investment;
100% of products reaching Vietnam National Brand standards are to be promoted domestically and in key export markets.
To achieve all these goals, the Prime Minister requires the Ministry of Culture, Sports and Tourism to organize communication and promotion activities about the Program and products which meet the criteria of Vietnam National Brand; Ministry of Science and Technology to attach importance to promoting the products which meet the criteria of the Program; Ministry of Agriculture and Rural Development to attach importance to the brand building and development for Vietnamese predominant agricultural, forestry and fishery products…
This Decision takes effect from December 01, 2019.
